New product campaign

Grow your deposits with our friend referral program that tracks and automates the entire process, from sending invites (via email,

text, and social media) to paying out the rewards when the friend opens a new account and completes the qualifying activity

Refer a Friend illustration

Grow your deposits

Grow your deposits with our friend referral program that tracks and automates the entire process, from sending invites (via email, text, and social media) to paying out the rewards when the friend opens a new account and completes the qualifying activity.

Feature & benefits

New relationship campaigns and new product campaigns

Supports two types of campaigns:

  • New relationship campaigns – the goal is to acquire new relationships with new customers from existing customer referrals. Both the inviter and the acceptor receive a reward.
  • New product campaigns – the goal is open specific new account types from the FI marketing efforts (from new or existing customers). Since the inviter is the FI, only the acceptor receives a reward.

Promote and gamify your referral program

Promote your refer-a-friend rewards program with eye-popping banners. Gamify the program by displaying how many friends have joined (updated dynamically).

Specify qualifying requirements:

  • Open a specific type of account (e.g. premier checking, regular checking, etc.)
  • Complete a certain number of debit card transactions per month
  • Minimum deposit and other custom triggers

Seamless referral code entry

When the new user logs into online banking, they simply enter the referral code when prompted.

If there are additional qualifying activity requirements, they can track their own reward progress by visiting the qualifying activity status page.

Invite friends via text, email, or social media

Use simple sharing options to share your referral program and earn rewards. Customize messages and display instructions explaining how the program works.

  • Email – Enter addresses and click the "Invite" button.
  • Social Media – Share posts on platforms like Facebook, WhatsApp, or X.
  • Compliance – A checkbox ensures users accept terms and conditions before submitting.

Automate referral program rewards payments

Configure a daily job that determines when the reward qualifying activity requirements have been met and automatically dispenses the rewards from a holding account.

Track and manage with back-office app

Manage everything through Q2 Central/Console. When the referred friend completes qualifying activity, our app automates the entire process:

  • Keeps track of referrals and qualifying activity progress.
  • Dispense cash rewards with a single "Pay" button or set it to fully automatic.
  • Download comprehensive reports of all accepted invitations and their current progress.
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