Whether running a SEO or Internet marketing campaign, it is critical to clearly define the requirements & scope of that. Otherwise it might not work as needed to meet the business objectives. Here we have four main categories of requirements that need to be documented: Setup & Analysis, On Site Optimization, Off Site Optimization and Reporting.
We intend to deliver business through your online marketing campaign. The initial consultation allows us to understand:
We’ll have some initial discussions with you, talking about your website/business aims and what you hope to gain from the SEO work. Before beginning of SEO work, We measure how your site is currently performing . This phase helps us to understand strength and weakness of your website.
Keyword Research is by far the most important aspect in your Search Engine Optimization initiative. It is the process to find and research actual and most optimum search terms people use when looking for your services or products. A wrong set of keywords can either take forever to reach top rankings (highly competitive generic keywords) or hardly bring any traffic (hardly searched irrelevant keywords). You would benefit from our Team’s wide experience in keyword analysis for multiple market segments including international, national or local searches. Our keyword research is based on two tools Wordtracker and Google Keywords Tool to limit any variances or tool error.
Our keyword research process includes:
We send you detailed keyword research with our recommended keywords. The final keywords list is mutually agreed.
As a website owner to you and search engine optimizer to us, it is essential to know how exactly Google sees the website. There is a way to find this using Google Webmaster tool. This tool will help us to diagnose errors and enhance website’s search engine visibility.
We will monitor following things using Google Webmaster Tool:
We are now ready to actually start working on your website.
We would generate the initial ranking report which will form the baseline report to track the overall performance of our campaign at any point of time.
The Ongoing Search Engine Optimization is a ongoing monthly effort which is required to achieve/improve/maintain top rankings. It involves the following:
Targeted link building with your keywords as anchor texts and varying descriptions for best results. The entire link building effort is manual and no software is used to avoid spamming and any other potential penalties from the search engines. Link building is done from various sources to make it look natural to search engines, like (as per requirement):
Monthly SEO Ranking Reports are generated which allows you to keep track of the progress. Detailed Traffic Reports would be generated on a monthly basis and these custom reports would provide you details on how your website fared in last one month with our own insights on the progress. Monthly Directory Submission, Article Submission, PR Submission, Social Bookmarking, etc.(whichever is applicable) reports allow you to understand link building campaigns underway for your website.
Based on the ranking and traffic reports generated, our team analyzes the progress of the campaign and makes necessary onpage updates and/or link building updates.