SEO Process

Whether running a SEO or Internet marketing campaign, it is critical to clearly define the requirements & scope of that. Otherwise it might not work as needed to meet the business objectives. Here we have four main categories of requirements that need to be documented: Setup & Analysis, On Site Optimization, Off Site Optimization and Reporting.

Phase I-Initial SEO Analysis

Understanding your Business Needs

We intend to deliver business through your online marketing campaign. The initial consultation allows us to understand:

  • Your Business
  • Business Goals
  • Goals for the Campaign
  • Your key competitors

Site Analysis & Reporting

We’ll have some initial discussions with you, talking about your website/business aims and what you hope to gain from the SEO work. Before beginning of SEO work, We measure how your site is currently performing . This phase helps us to understand strength and weakness of your website.

Keyword Research & Analysis

Keyword Research is by far the most important aspect in your Search Engine Optimization initiative. It is the process to find and research actual and most optimum search terms people use when looking for your services or products. A wrong set of keywords can either take forever to reach top rankings (highly competitive generic keywords) or hardly bring any traffic (hardly searched irrelevant keywords). You would benefit from our Team’s wide experience in keyword analysis for multiple market segments including international, national or local searches. Our keyword research is based on two tools Wordtracker and Google Keywords Tool to limit any variances or tool error.
Our keyword research process includes:

  • Discovering keywords
  • Analyzing search volume & competition for keywords in terms of KEI, KOI & KFI.
  • Selecting most optimum targeted keywords & other supportive keywords.

We send you detailed keyword research with our recommended keywords. The final keywords list is mutually agreed.

Google Webmaster Account Setup & Monitoring

As a website owner to you and search engine optimizer to us, it is essential to know how exactly Google sees the website. There is a way to find this using Google Webmaster tool. This tool will help us to diagnose errors and enhance website’s search engine visibility.
We will monitor following things using Google Webmaster Tool:

  • Preferred domain
  • Top search queries
  • Links
  • Sitemaps
  • Robot.txt
  • Crawl rate
  • Old & changed URLs
  • Index errors

Phase II –On-page SEO

Website Optimization and Content Recommendations

We are now ready to actually start working on your website.

  • Preparation of Titles, Meta Tags, Image Alt Tags, H1 & H2 Tags based on keyword density, keyword proximity & keyword prominence.
  • Applying the SEO elements described above to the website.
  • Content analysis and Optimization recommendations.
  • HTML code optimization recommendations.
  • Navigation and Website Structure recommendations.
  • Internal Linking.
  • Creation and Implementation of Sitemap.
  • Creation and submission of Google and Yahoo Sitemaps.

Initial Ranking Report

We would generate the initial ranking report which will form the baseline report to track the overall performance of our campaign at any point of time.

Phase III – Off-page SEO/ Link Building – Ongoing

The Ongoing Search Engine Optimization is a ongoing monthly effort which is required to achieve/improve/maintain top rankings. It involves the following:

Targeted Link building

Targeted link building with your keywords as anchor texts and varying descriptions for best results. The entire link building effort is manual and no software is used to avoid spamming and any other potential penalties from the search engines. Link building is done from various sources to make it look natural to search engines, like (as per requirement):

  • Manual Directory Submissions
  • Article Submissions
  • Social Bookmarking
  • Press Release Syndication
  • Links from forums and blogs
  • Online Classifieds
  • Manual submission of your website to 100+ search engines including the most popular ones like Google, Yahoo and MSN.

Detailed Monitoring and Tracking

Monthly SEO Ranking Reports are generated which allows you to keep track of the progress. Detailed Traffic Reports would be generated on a monthly basis and these custom reports would provide you details on how your website fared in last one month with our own insights on the progress. Monthly Directory Submission, Article Submission, PR Submission, Social Bookmarking, etc.(whichever is applicable) reports allow you to understand link building campaigns underway for your website.

SEO Updates

Based on the ranking and traffic reports generated, our team analyzes the progress of the campaign and makes necessary onpage updates and/or link building updates.